Puck Fair in Irish is Aonach an Phoic, meaning “Fair of the He-Goat."

Every year a goat-catcher goes up into the mountains to catch a wild goat. The goat is brought back to the town and the Queen of Puck, traditionally a young schoolgirl from one of the local primary schools crowns him King Puck. This signifies that the festivities may begin! On the 3rd day, he returns to his home in the mountains.